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Consumer Behaviour Book: Exploring the Reasons Why Emotions are so Important in Decision-making by ANTHONY TASGAL
$24.99 AUD
Stock: 1
Category: BUSINESS | Series: Concise Advice Ser.
Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the case. This book combines elements of economics and psychology to help you understand how and why consum ...Show more
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